Team Pennsylvania Redesign

Each year, the Pittsburgh Penguins and Philadelphia Flyers co-sponsor a youth hockey team that plays in the Brick Invitational Tournament in Edmonton, AB, Canada.

The Brick Tournament is the most prestigious event for hockey players at the 10 & Under age level. Select teams from all over the North American continent attend this renowned summer tournament. The Brick offers many young promising hockey players and parents their first opportunity to compete in a very elite international environment.

During my marketing internship with the with the Pittsburgh Penguins, I was asked to create new logo and jersey designs for the team. The refreshed look brought joy (and success) to the young hockey players. The resulting jerseys were first worn in 2014, when Team PA improved from 0-4-2 to 3-3-0. That year, Team PA was especially popular when young players exchanged jerseys on the last day of the tournament. The logo is still in use today.

Penguins Mobile App Radio 30-Second Spots

Written during my internship with the Pittsburgh Penguins, these radio ads showcase the Penguins’ mutli-faceted approach to ticket sales, fan engagement, and community outreach.

Want to work together next? Email me.